Helping the buyer buy
Turning pilots and design partnerships into evidence, internal support, and a case for buying.
Agent mode
A structured guide to my work, writing, projects, and professional background. Everything here comes from the public website and links back to its canonical source.
Profile
Julio C. Othon
I work at Nettle, an early-stage AI company in London, where I support sales, develop GTM strategy, and build applied AI systems that help us scale sales and marketing.
I come from a non-technical operating background. Building Atrie served as a forcing function for me to use AI-assisted tools and become more technical, allowing me to build systems that previously would have been beyond me.
Canonical profile →Writing
Essays
Each essay has a canonical webpage for people and a clean Markdown edition for agents and other text-based tools.
Putting life on autopilot
How much of your to-do list could you actually automate?
Meet Jeeves: the AI butler that helps me organize my life
Jeeves reads my inbox, calendar, and the London weather, then turns them into one useful message every morning.
Meet Arnold: the AI health coach I built for myself
Arnold helps me review my diet and training plans, stay on top of them, and adjust when real life gets in the way.
Carbon pricing, explained
How carbon pricing can help future generations by making us really pay for how much we consume.
Can Sustainable Finance Save Us from the Climate Crisis?
Why sustainable finance needs policy, disclosure, and accountability to direct capital toward a carbon-neutral future.
OpenClaw: a complete guide to building your personal AI agent: Setting up your server
What you are building, what it costs, and how to rent and secure the server that will run it.
OpenClaw: a complete guide to building your personal AI agent: Installing OpenClaw
Installing the software, configuring its environment, and getting the first deployment running.
OpenClaw: a complete guide to building your personal AI agent: Configuring your OpenClaw
Connecting the model, Telegram, Google services, and the other tools your agent needs.
OpenClaw: a complete guide to building your personal AI agent: Customizing your first agent
Giving the agent useful context, memory, routines, and boundaries around a problem you actually have.
Built work
Projects
Selected systems, agents, and company-building work.
Argus & Iris
Two agents that take outbound sales from account research to qualified prospects and campaign execution.
Project OS
A personal work-dispatch system that turns intentions into scoped tasks, routes work to agents, and stops at reviewable human decisions.
Arnold
An AI health coach that combines plans, health data, calendar context, and a daily record of what actually happened.
Jeeves
A personal assistant that organizes my day and recommends things based on what it has learned about my taste.
Pulitzer
An editor that decides which newsletters, saved articles, and podcast episodes are worth my time, then turns them into sourced audio briefs.
Steve
A private career adviser that maintains a live plan and helps me think through important decisions.
Atrie
A company brain designed to give AI agents a consistent, queryable model of a business, built around a managed warehouse and shared metric definitions.
Structured access